Get Sales Compensation Right!
Join us for an exciting 7 Hour Workshop on 23 October 2025 | 9.00 - 16.00, presented by David Cichelli author:Compensating The Sales Force, 3rd Edition
Do not miss this opportunity to learn from one of the leading experts and popular presenters in sales compensation. David Cichelli is the leading authority in sales compensation design. He will share how to create high impact pay plans. Whether you are seeking to increase your professional competencies or undertake a redesign effort at your company, this is the right program for you.
Get ready
What will you learn?
You will learn how to create compelling incentive programs for the revenue team. Learn key concepts in sales compensation. Understand how to design powerful sales compensation solutions
Who should attend?
This is a perfect course for new sales compensation specialists, project leaders and experienced professionals. Our shared objective: Improve sales force performance. Invite your sales compensation stakeholders from sales, sales operations, HR and finance. They will thank you!
Program Outline
Sales compensation works! Sales personnel pay attention to their sales compensation plans. Sellers seek to achieve and exceed their sales goals. They wish to maximize their earnings. A well-designed sales compensation plan will increase performance, reward the better performers and help the company achieve its sales objectives. This workshop will include such topics as:
9.00 - Welcome- Why Sales Compensation
- Sales Compensation Support Job Accountabilities
- Sales Compensation Key Terms
- Sales Compensation Policy Guidelines
- Base Pay Management
- Quotas
- Modeling and Costing
- Annual Program Review
- Plan Examples
- 16.00 - Closing
About David Cichelli
David Cichelli is a revenue growth consultant. David helps companies achieve their sales objectives through a variety of solutions, including improved segmentation, channel design, sales ROI, sales metrics, quota allocation, selling models and sales compensation.
He is author of McGraw Hill’s Compensating the Sales Force and Revenue Growth Model: Chief Revenue Officer’s Guide to B2B Sales Success. Mr. Cichelli holds an undergraduate degree from Pennsylvania State University and a graduate degree from Michigan State University.
Book Your Seat
Register for an exclusive masterclass offering insights into the methodologies, tools, and best practices adopted by leading global organizations to design effective, sustainable, and high-impact sales incentive systems.
2 free tickets per company
For additional tickets per company, prices below are applied. Please consider that seats are limited — first come, first served.
| Participants | Early Bird (Aug 21 – Sep 15) |
September Discount (Sep 16 – Oct 10) |
Full Price (Oct 11 – Oct 23) |
|---|---|---|---|
| 1 | €300 | €400 | €500 |
| 2 | €400 | €700 | €1.000 |
| 3 | €700 | €900 | €1.500 |
| 4 | €1.000 | €1.100 | €2.000 |
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Take a look at some interviews from our past editions
Why Attend
Enhance Sales Performance through Digitalization and AI
Learn how digital tools and AI are transforming sales compensation, driving engagement, personalized incentives, and maximizing ROI.
Gain Strategic Insights from Industry Leaders
Hear real-world success stories from companies that have digitalized their sales compensation, offering practical takeaways to improve your own strategy.